Triathlon Bundesliga: Breaking limits
Sports event
The triathlon pushes athletes to their limits like no other sport—and even beyond. It is all about the sprint: there’s no time to catch a breath, no time to lose. That intensity guided the designers in their creation of a new visual identity for the German Triathlon Bundesliga, the guiding principle being overcoming limits. The core idea is the use of a distinctive offset effect applied in all brand elements and media. The result is a massive shift from the outdated aesthetics of a sports association to a league of top performers. The look is bold and powerful, one that attracts attention, adds value to the sport, and presents in a striking motion brand identity.
Client / Manufacturer
Deutsche Triathlon Union e.V.
Designer
Peter Schmidt Group
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