普象-让好设计发光

Moido是一家充满活力的生活电器品牌，为了迎接新的市场转型，我们为其更新了全新的品牌理念即：家的童话世界，希望借此让消费者体会到更加独特的生活方式。
设计方面，我们参考了很多源自于童话的印象特征，诸如城堡、王冠、围墙等，汇总提炼出独特的菱形符号，并借此符号为Moido打造了独特的拉丁字符体系，让Moido在应用当中能够更好的传达出品牌视觉感受，结合辅助图形，达成直接有效的视觉传达功能，营造Moido独特的“童话生活”氛围。

Moido is a dynamic brand of household electric appliances, and we create a new brand concept for its market transformation: The Fairy Tale World of Home. It is our hope that consumers can experience a more unique lifestyle out of the concept.
Many elements of fairy tales, including castles, crowns, and fences, are included in the design. From there, a unique rhombus symbol gets brought up to craft an independent Latin character system for Moido, which is hence better enabled to convey the brand visual experience. Plus, when auxiliary graphs are adopted at the same time, it puts in place a direct and effective function of visual ex-pression ushering in the distinctive “Fairy Tale Life” ambiance for Moido.