GS Prime Shinhan Card
Credit card for retailer
GS Prime brings to market a new store credit card for retailers that communicates and engages visually with the younger generation, an emerging target in the retail market and is designed to fit harmoniously with the imaging of GS Retail’s brands. Through typography derived from superhero comics and consistent visual language, GS Prime aims to enhance casual communication among consumers and to promote the partnership image for brand awareness and merchandising opportunities. GS Prime found a new way to symbolize retail through materials, achieving a progressive and contemporary visual that differentiates it from other cards for retailers.
Client / Manufacturer
Shinhan Card
Seoul, KR
GS Retail
Seoul, KR
Designer
Shinhan Card
Seoul, KR
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