Redesign youEngineering
Brand Strategy, Corporate Design, Logo, Website
youEngineering took the timing of their company’s relocation from Liestal to Basel as an opportunity to translate their branding out of the everyday mush and into a bolder and more contemporary approach. The software and web developers were equally concerned with the employer branding aspect. The company has long since ceased to be a newcomer, but the start-up flair was to be maintained. The rebranding began with an intensive repositioning strategy workshop. The most versatile software developer in Northwestern Switzerland started the branding process with their new elaborated values of collaborative, cooperative and vigorous.
Client / Manufacturer
youEngineering AG
Basel, CH
Designer
SUAN Conceptual Design GmbH
Basel, CH
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