普象-让好设计发光

ORBIS CLEANSING CREAM
Skincare product packaging

The aim of this packaging design is to transform the daily skincare task of applying and removing cleanser from tedious to relaxing. Today's busy woman tends to approach cleansing as merely a necessary but unpleasant “makeup removal” task. This product focuses on the circular motion that is used to apply and remove the product to introduce a different set of associations. By encouraging the user to carry out her cleansing routine in the living room rather than the bathroom, the designers are helping to alter the entire experience.

这款包装设计是旨在让日常面部清洗用品的涂抹与清洁工作从繁琐变为轻松。对于当今忙碌的女性来说，用清洁产品卸妆更像是一种麻烦的任务。这款清洁产品专注于打造以圆周运动的方式在脸上进行涂抹或卸除，并引入其他的联想。同时鼓励用户离开浴室，到客厅进行每日洗卸工作；设计师期为用户带来新的使用经验。

iF GOLD STATEMENT
This beauty product packaging stands out due to its simple and reduced style and its focus on key details such as the dip on the lid, the elegant matte surface finish that invites touch, and the chamfer around the bottom that makes it appear lighter. With its interior refilling system, it responds to modern demand for reusable and sustainable packaging.

评委评语
这款 ORBIS 洁面霜的包装因其简约的风格以及对重要细节的关注脱颖而出，例如盖子的下凹设计、精美的哑光表面，以及为其赋予轻盈之感的底部倒角设计。凭借其内部填充系统，满足了对可重复使用和可持续性包装的现代需求。

Client / Manufacturer
ORBIS Inc.

Designer
ORBIS Inc.

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