HAINAN BEER
Beer packaging
Specially designed for Hainan Beer, the packaging full of Hainan style shows users the natural scenery and relaxing lifestyle in Hainan. The packaging subtly integrates local typical elements including the sun, coconut trees, sailing boasts, etc., into the word "HAINAN" to form the core visual symbol. For can packaging, the postmark patterns printed with the special thermochromic ink will appear as the temperature lowers.
Client / Manufacturer
CHINA RESOURCES SNOW BREWERIES
Beijing, CN
Design
CHINA RESOURCES SNOW BREWERIES
Beijing, CN
Dong Yan, Weixi Zhou, Yan Yang, Jialiang Mao
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