An-nyung Sand Cookie
Food product branding
An-nyung Sand Cookie's design was conceived from the Korean traditional dessert culture 'Dasik' normally accompanied by tea. It is designed with the motif of the flower-shaped shape and the Korean greeting 'Hello' conceived from the traditional wooden frame of making Korean traditional desserts. "An-nyung'' is the most common Korean greeting used in all situations, such as when meeting, breaking up, and asking how you are. It reflects the characteristics of the airport in that it contains all the meanings of meeting and breaking up. Hangeul's elegant form, one of the most beautiful letters in the world, delivers visual beauty to foreigners.
Client / Manufacturer
SPC Group, Korea Paris Croissant
Seoul, KR
Design
SPC
Design Center
Seoul, KR
Junhee Park (Creative direction), Nawon You (Art direction), Jina Lee (
Designer), Jiin Bae (
Designer)
Just Builder
Seoul, KR
Seong wook Han (Executive creative director), KIET (3D artist)
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