Lucerne Festival
Website Relaunch
Lucerne Festival is one of the most renowned festivals for classical music. As part of the relaunch, the structure was simplified and the site given a modern design. The new corporate design by MetaDesign (CH) was not simply quoted, but digitally elevated. The high-quality editorial content was bundled and texts enriched with images, videos, events and magazine content.
Two key points were improved following analysis of user behaviour: information about events became more accessible and content generally easier to find.
For a cultural institution with limited financial resources, this excellence is extraordinary and deserves recognition.
Client / Manufacturer
Stiftung Lucerne Festival
Luzern, CH
Design
MIR MEDIA - Digital Agency
Cologne, DE
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