普象-让好设计发光

Beacon is a dashboard-mounted visual communication device that helps drivers and riders find each other, a common rideshare complaint. Beacon is clear, bright, and carries the new Uber brand language.Its unmistakable U-shaped light makes car recognition instant, even in bad weather. Beacon‘s custom color is controlled via the app, or it can flash for those who are color-blind. The light wraps around the sides for good visibility at any angle. The back of Beacon that faces the interior of the car has a bold LED matrix display to give rider updates and safety tips such as “wear your seatbelt,” “exit curbside,” and “watch for cyclists.” This interior display is a welcome new communication modality for drivers and riders.Functionally, Beacon features a quick-release magnetic mount for easy removal. Beacon’s internal hardware also contains new sensor technologies that provide more precise pick-up and drop-off locations. Beacon is rolling out in cities across the US and is already proving to be an effective tool to enhance the rideshare experience.Beacon 是一种安装在仪表板上的视觉通信设备，可帮助司机和乘客找到彼此，这是一种常见的拼车投诉。 Beacon 清晰、明亮，并带有新的 Uber 品牌语言。其明显的 U 形灯即使在恶劣天气下也能立即识别汽车。 Beacon 的自定义颜色是通过应用程序控制的，或者它可以为色盲的人闪烁。光线环绕两侧，在任何角度都有良好的可见度。面向汽车内部的 Beacon 背面有一个醒目的 LED 矩阵显示屏，可为骑手提供最新信息和安全提示，例如“系好安全带”、“退出路边”和“注意骑自行车的人”。这种内部显示器是一种深受驾驶员和骑手欢迎的新交流方式。从功能上讲，Beacon 具有可快速释放的磁性安装座，便于拆卸。 Beacon 的内部硬件还包含新的传感器技术，可提供更精确的上下车位置。 Beacon 正在美国各城市推出，并已被证明是增强拼车体验的有效工具。www.whipsaw.com

UX/UI细节由优步美国总部团队负责，Whipsaw负责工业设计和初步的UX/UI构想

部分设计过程和粗模测试照片